The Ontario Produce Marketing Association and Fruits from Chile partner to create a fruitful marketing promotion FOR IMMEDIATE RELEASE [TORONTO, ON]: This winter, the Ontario Produce Marketing Association (OPMA) collaborated with one of its industry members, Fruits from Chile, to develop a series of innovative marketing programs promoting seasonal Chilean blueberries, stone fruit and grapes to consumers.
The OPMA’s successful Produce Made Simple consumer program was the catalyst for the initiative, with over 250,000 monthly impressions across its social media platforms. A few of the highlights from the OPMA and Fruits from Chile collaboration included:
- TV promotion on three news programs in Hamilton, Kitchener-Waterloo and Ottawa withapprox. 1 million media impressions.
- An original cooking show promoted LIVE on Facebook and further promoted on YouTube.
- A series of fun, fruity cocktail recipe videos with millennial influencer, “Do the Daniel”. This program also included a trendy, smoking dry ice cocktail.
- Additional influencer collaborations with popular Ontario bloggers such as Cravings of a Lunatic and Seasons & Suppers.
- Extensive online promotion via Produce Made Simple’s channels with four additional new videos, including one to promote National Blueberry Pancake Day!
Eastern Canada Merchandiser for the Chilean Fresh Fruit Association, Susanne Bertolas, commented, “The Produce Made Simple marketing tool allowed us to reach consumers at a fraction of the cost compared to other marketing programs. Analytics were reported in an organized and easy-to-use format. The entire team at OPMA, quite simply, made it simple.”
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ABOUT THE OPMA AND PRODUCE MADE SIMPLE Produce Made Simple is an inspirational and educational consumer campaign funded by the Ontario Produce Marketing Association (OPMA). New content is added daily to this website and social media platforms about seasonal fruits and vegetables. A large focus of the Produce Made Simple campaign is to support local Ontario produce, though all OPMA members are welcome to collaborate to feature their brands and produce as well. The OPMA is a member-funded, non-profit organization, whose main mission is to facilitate trade and increase the consumption of fresh fruits and vegetables in Ontario.
theopma.ca
ProduceMadeSimple.ca
ABOUT FRUITS FROM CHILE Chile has been exporting fruit for hundreds of years. With all the experience gained during this time, it’s no wonder Chile is recognized not only as the largest fruit exporter in the Southern Hemisphere, but also as one of the world’s premier fruit suppliers. Chile exports more than 2.6 million tons of fruit annually to more than 100 countries across the globe. As they say in Spanish, “¡Increible!”. facebook.com/fruitsfromchile
For more information about the OPMA, please contact:
Virginia Zimm, President
Virginia@theopma.ca
Tel: 416-519-9390, ext. 234
Emilia De Sousa, Marketing and Communications Coordinator
emilia@theopma.ca
416-519-9390, ext. 237
For more information about Fruits from Chile, please contact:
Susanne Bertolas, Eastern Canada Merchandiser
ChileFruit@hotmail.com
416-951-6506