Apple and Android users will be able to download this application on their phones. It is targeted at consumers, importers and the media, who will be able to find out about Chilean fruit exports, recipes and the contact details of exporters
Today the Chilean pavilion was officially inaugurated at Fruit Logistica 2017 in Berlin, Germany. And as part of the activities, ProChile Director, Alejandro Buvinic and ASOEX President, Ronald Bown, officially launched the new App “Fruits From Chile” and website www.fruitsfromchile.com; which include information about the products, recipes and commercial information for business, as well as press data, details of promotional events and images.
This information will be freely available to importers, retailers, distributors, exporters, the media and consumers. In addition, to boost the consumption among children, Fruits From Chile has designed interactive games, where children can learn more about the Chilean fruits.
The App will be available for smart devices with Android or Apple system, being quite friendly to handle for the users.
“With this application, we are making all our products available to consumers, importers and media around the world. We want to keep raising their awareness and increasing our shipments. Chile currently exports fresh fruit to over 100 countries and is a leading country in this industry,” explained Ronald Bown, the Chairman of the Chilean Fruit Exporters Association (ASOEX).
ProChile Director Alejandro Buvinic added, “as of November 2016, fruit exports to Europe totalled US$805 million, while our global exports amounted to more than US$4 billion. To keep growing and developing our exports, it is vital for Chile to be present at this trade fair, as it is one of the world’s most important showcases for fruit.”
He added that one of the most important things about this fair is that “visitors come to Chile’s pavilion because they are aware that the country and its products have important attributes like quality and Food Safety and this is a key part of the message Chile wants to communicate to the world about its food products.”