This year 100 companies/brands were chosen to advertise in Yonge-Dundas Square, an opportunity that was not wasted by the Committee, displaying “Citrus from Chile’s” first advertisement on a giant screen in this important Toronto square.
“Yonge-Dundas Square is a place visited by thousands of Canadians and tourists every day. It is one of the busiest intersections in Canada, with a daily circulation exceeding 146 thousand people, therefore, we must take great advantage of this opportunity to promote our fruit, “said Monserrat Valenzuela.
This aspect was also highlighted by Susanne Bertolas, Merchandiser of the Chilean Fresh Fruit Association (CFFA) in Canada: “Residents, workers, students and tourists pass through the intersection of Yonge-Dundas Square every day on their way to their jobs, universities, and colleges, and is also a place where there are important restaurants and other attractions such as the Ed Mirvish Theater, Massey Hall, and CF Toronto Eaton Center. It also has the busiest shopping center in Canada, with more than 48 million visitors a year. This place is also connected to Dundas TTC and Path Underground Station, Canada’s largest underground mall. ”
Bertolas added that “being in Yonge-Dundas Square means a great opportunity and an excellent advertising space for Chile’s citrus sector. The CF tower of the Toronto Eaton Center has two 90 ‘H x 45’ W screens to the Yonge-Dundas plaza. This is an incredible publicity, that would correspond to a screen made of 81,000 iPhone 7s, 16,000 magazines, 500 65-inch TVs, 338 bus stop ads and 41 billboards. ”
The CFFA professional commented that in Canada, actions are being taken by social networks such as Produce Made Simple, as well as tastings and exhibitions at points of sale in stores such as Loblaws and Costco. “While the strength of our promotional actions is in the US market, we wanted to do some activities in Canada to maintain our presence,” he said.
Finally, according to figures from the ASOEX Citrus Committee, shipments to Canada last season were: 1,100 tons of oranges, 60 tons of limes and 2,683 tons of easy peelers. And this season they shipped 2,760 tonnes of total national citrus to that market in North America.